Dubai’s snapchat advertising world is a dazzling place with no shortage of competitors, and to stand out you need to be extraordinary. Having a clearcut Snapchat advertising strategy is the only way to do so.
Are you wondering if your Snapchat content can help your brand?
Then, keep reading to maximize your Snapchat advertising. Before we get into how we can use Snapchat advertising, let us understand the basics.
Table of Contents
What is Snapchat Advertising?
Snapchat advertising is a form digital marketing that can target younger audiences mainly Gen Z and Millennials, as they have a strong user base in snapchat platform. Most of the Snapchatters spend an average of 30 minutes on the app daily, these makes snapchat an effective platform for Brands & Businesses to connect with potential customer’s.
Snapchat Advertising in Dubai
If you think snapchat is only used for sending snaps to your friends , then it’s time to rethink about it.
For businesses in Dubai, Snapchat ads are hidden treasure that can help you to reach young audience like Gen Z and Millennials. If you want to promote a new product or boost brand awareness, snapchat ads offers effective tools to take your business to new heights. Snapchat Advertising is expected to play a bigger role in Dubai’s marketing world, As digital marketing trend in Dubai continues to change.
Advertising on Snapchat
- Get your business on the snapchat platform for connecting with friends and family, Snapchatters are more likely to buy products advertised on snapchat, Which is recommended by their close friends or families.
- Around 414 million people around the world who uses snapchat daily, so make a strategy to connect with audience who open the snapchat app more than 30 times every day.
- Create and optimize your ads easily for advertising in a simple form.
Snapchat Ads
Drive Deeper Engagements
You will get more value by snapchat advertising, where close friends have more influence on purchasing products than influencers or celebrities.
People are more happier to receptive ads while using snapchat because they feel free to express their interests, like’s, to their close friends and family.
Reach the Majority of Millennials and Gen Z
Snapchat ads reaches 90% of the 13-24 year old population and 75% of the 13-34 year old population in 25+ countries. with snapchat ads you can reach the snapchatters based on their likes, interests, behaviors, places, countries, and more.
Be Where Social Shopping Happens
Snapchat is the No: 1 platform where people enjoy to share their purchasing moments. Snapchatter’s have 4.4 trillion in global spending power and majority of snapchat daily users ages are 16 and above, and they don’t use Twitter every day, and half of them don’t use TikTok either.
Create an Ad in Minutes
Upload a photo or video from your phone or PC to create snapchat ad in minutes. Set your own budget, campaign with snapchat advertising solutions, like snap pixels, snap ads, collection ads, audience insights, and campaign lab.
Awareness
increase awareness of your brand, products.
- Introduce customers to your brand
- Announces new products or new launches
- Drive traffic to your local storefront.
Consideration
Help customers to learn about your brand or products.
- Generate new leads for business
- Get Snapchatter’s to view your videos, stories
- Drive traffic to your website or app
Conversions
Automate the product sales, website and app actions
- Increase sales with your product catalog
- automate specific actions with your website or app
Snapchat’s Targeting Capabilities
Snapchat ads reaches 90% of the 13-24 year old population and 75% of the 13-34 year old population in 25+ countries. with snapchat ads you can target the Snapchatter’s based on their likes, interests, behaviors, location, and more.
- Custom Audiences: Upload customer list and retarget those users on snapchat.
- Lookalike Audience: Reach snapchat users who are similar to your existing customers.
- Retargeting: Retarget the users who have already engaged with your ads, or visited your websites.
These targeting options help you mostly to convert more businesses.
Final Thoughts: Snapchat Advertising in Dubai
Expanding your business in Dubai by using Snapchat advertising would be a game changer, mainly this snapchat platform has the ability to engage with the young age audience. Create high quality images and video content to capture attention quickly on snapchat. Make they way of presenting in a storytelling mode so you can encourage the users to engage with your brand. All ways include a clear CTA for directing the users to your websites, apps or to other platforms.
As the Snapchat continues to evolve and adding new features to the users, staying up to date with the Snapchat’s advertising options will make your advertising campaigns effective. Now you have learned with these strategies for running effective Snapchat ads, so it’s time to put them in to action.
If you are looking for how to create effective campaigns, ad performance, need latest digital marketing strategies in Performance Marketing, Snapchat ads, TIKTOK Ads, E-commerce, Shopify, SEO, SMM, Feel free to contact the Freelance Digital Marketer in Dubai.
Umar Muqthar
He is a Freelance digital marketer in town, and came alone in his way to this new era of digital marketing. mainly expert in performance marketing, have other services like SEO, SMM, SEM, WEB DEVELOPMENT, CONTENT WRITING, EMAIL MARKETING. he has successfully transformed numerous businesses through innovative strategies and cutting-edge tactics